Description

Against the background of the acceleration of change caused by the COVID-19 pandemic, Change Management in Information Organizations presents topics in change management for information organizations that are of practical help for rapidly adapting to, and managing, changing circumstances. As organizations re-examine practices, services and resources, and innovate for competitive advantage, the book offers theoretical and evidence-based material: including empirical research and insights from academic library directors. It introduces fundamental concepts of change management enabling professionals to conceptualize, plan, set up, carry out and evaluate change. Across twelve chapters, this book provides a solution for those managing change in information organizations, bringing them up to speed on models, approaches and methods of change management. The book enables information professionals, academic librarians, archivists, museum specialists, library managers and administrators, university administrators, and graduate students in library and information science to successfully negotiate the new realities.

Key Features

Presents key topics in change management for information organizations

Gives empirical insights into the process of change management for information organizations

Offers a good understanding of approaches and methods for conceptualizing, planning, carrying out and evaluating change

Provides methods and approaches to assess the effectiveness of change management

Concentrates on the unique situation and needs of change in information organizations

Readership

Information professionals, academic librarians, archivists, museum specialists, library managers and administrators, and university administrators; graduate students in library and information science, e.g. studying for the MLIS

Table of Contents

Chapter 1: Introduction to Change Management

Chapter 2: Change Management Models and Approaches

Chapter 3: Conceptualizing the Change

Chapter 4: Planning the Change

Chapter 5: Setting the Goals and Objectives for Change

Chapter 6: Approaches to Resolving Conflict

Chapter 7: Communicating Change with People in an Organization

Chapter 8: Approaches to Conducting Meetings

Chapter 9: Making Change Decisions

Chapter 10: Evaluating the Change

Chapter 11: Managing Change in Information Technology

Chapter 12: The Future of Change Management

Table of Contents

Chapter 1: Introduction to Marketing

Chapter 2: Market Research

Chapter 3: Techniques for Identifying Users' Needs and Wants

Chapter 4: Market Segmentation, Targeting and Positioning

Chapter 5: The Marketing Mix and Branding

Chapter 6: Strategic Marketing Planning

Chapter 7: Marketing Implementation and Evaluation

Chapter 8: Techniques for Promoting Services and Resources

Chapter 9: Techniques for Marketing Electronic Resources

Chapter 10: Social Media Marketing

Chapter 11: The Future of Marketing Services and Resources

Description

With the rapid development of information and communication technology and increasingly intense competition with other organizations, information organizations face a pressing need to market their unique services and resources and reach their user bases in the digital age. Marketing Services and Resources in Information Organizations explores a variety of important and useful topics in information organisations based on the author's marketing courses and his empirical studies on Australian academic librarians' perceptions of marketing services and resources. This book provides an introduction to marketing, the marketing process, and marketing concepts, research, mix and branding, and much more. Readers will learn strategic marketing planning, implementation, and evaluation, effective techniques for promoting services and resources, and effective social media and Web 2.0 tools used to promote services and resources.

Marketing Services and Resources in Information Organizations is survey-based, theoretical and practical. The advanced statistical techniques used in this book distinguish the findings from other survey research products in the marketing field, and will be useful to practitioners when they consider their own marketing strategies. This book provides administrators, practitioners, instructors, and students at all levels with effective marketing techniques, approaches, and strategies as it looks at marketing from multiple perspectives.

Key Features

Examines effective marketing techniques, approaches and strategies

Studies marketing from multiple perspectives

Empirical-based, theoretical, and practical

Systematic and comprehensive

Readership

Students of library and information sciences, librarians, library directors and archival administrative staff.

Elsevier Publisher

"Elsevier is the global leader in Science, Technical and Health publishing."

"Times Higher Education, ShanghaiRanking Consultancy, and QS World University Rankings rely on Elsevier to generate global university rankings."

"Elsevier is a leading publisher of scientific, technical and medical information and is responsible for publishing many of the world's most prestigious science and engineering journals among its list of nearly 1800 journals overall."

Comments on This Book

One of the students taking the marketing subject commented, "Hi George, Thank you so much for that. It's a big help! Yes, I am really loving this subject, I really understand and agree with it so much. And your book is really helpful and so easy to understand, too."

Another student commented that "... I also found his book that we read for most modules was an excellent resource. I referenced George's works heavily in both assessments as he has not only written a lot on marketing in info orgs but it is useful and easy to understand."